How We Work to Improve Your Results and Outcomes
We find certain key aspects keep worrying owners in their business; some are:
Family Business Issues
We provide family businesses with a positive, open forum to work through the different generational priorities.
The senior members are often looking to develop workable exit strategies for retirement.
The younger generation looking to change or invigorate the business deserve to have their ideas listened to, properly evaluated.
Often conflicts arise where the expectations and aspirations of all parties are not clearly stated or even discussed. Clarifying and agreeing the roles, responsibilities and ultimate goals of all the stakeholders’ highlights changes which need to happen.
Agreement and planning as to where the company is going not only provides clarity for all the family owners but comfort for directors, managers and employees outside the family. Marketing - getting a regular flow of the right clients.
We find the area of business which challenges our clients the most is professional services marketing. It seems to be the last thing owners get round to doing.
We are certified in the Robert Middleton / Action Plan Marketing system and provide a dedicated program in this specific area; Fast Track to More Clients (FTMC).
You help prospects make a buying decision easily; you don’t sell to them until they are ready. The single cardinal error we make in marketing is trying to sell services to strangers. You don’t have a relationship with them, they don’t have any information on your service, and they feel pressured. You don’t get the sale, you feel rejected, and marketing does not work! Sales is for flogging loo brushes door to door - I’ll go back to word of mouth! Sound familiar?
FTMC is a logical system; beginning to end; it’s tried and tested and it works. Based on Robert’s Marketing Ball Model, Fast Track to More Clients puts professional services marketing into a process which make absolute sense and can be put into action step by step. This is not a hyped up, hard sell series of impromptu one off lead generators. It is a system you can put into the company, follow step by step and rely on year in; year out.
A consistent marketing message consistently applied produces regular clients on tap.
Marketing Specifically in Franchises, Dealer Groups and Owner Operated Branches
Head Offices and Franchisors have a complex set of competing priorities over and above the challenges faced at branch, franchisee or representative level.
Except for policy, business development managers are not in a position to involve themselves in micro sales and marketing and customer service and support issues.
We provide our Fast Track to More Clients program to groups in line with policy guidelines while taking each franchisee’s marketing to new performance levels.
What Makes Us Unique?
We like to keep things simple so, sorry, no big Vision and Mission Statements; just the facts.
We stand for reliability, honesty, reality and the truth.
We base our work on a 'hands-on' approach; we want to be the first person business owners come to for direction; to be the 'Gatekeeper' for business advice and the facilitator - make things happen.
In day to day dealings we’re on time for meetings; responsive, we return phone calls and e-mails; flexible; sometimes you may not like it but we tell it as it is; we bringing issues to heel.
If we can’t help, we say so and recommend, if possible, someone from our team of affiliate co-consulting partners or professional service providers. All commissions received by us in this regard are either rebated or disclosed if part of our ongoing service.
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